CASE STUDY
Everblooms Denmark
Florist, Flower Farmer & Floral Artist — Denmark, Western Australia
A strategic website build that turned local visibility into page-one rankings, regular orders, and her first wedding booking.
Project Snapshot
Services: Full website build, brand clarity, logo design, creative direction, copywriting, SEO strategy, and business coaching (unofficial but impactful).
Scope: A complete brand and digital transformation, from DIY beginnings to a confident, high-end online presence.
The Challenge
When Sandra reached out, Everblooms Denmark was a business with extraordinary potential, but none of it was visible online.
Her blooms were breathtaking. Her philosophy was soulful and sustainable. Her artistry was undeniable.
But her online presence?
➵ A cute-but-mismatched DIY brand
➵ No website
➵ No clear messaging
➵ No visibility
➵ No streamlined ordering process
➵ No wedding-industry positioning
➵ No cohesive story
And no way for her audience to understand the depth and beauty of what she offered
Sandra had launched her business through Facebook, text, and word-of-mouth… while trying to keep track of orders across multiple platforms.
Her brand felt small when her artistry was anything but.
What she wanted:
➵ A real, confident business presence
➵ A beautiful website that positioned her as a floral artist, not “just a florist”
➵ A way to streamline bouquet and gift orders
➵ A pathway into the wedding industry
➵ Clear messaging that expressed her farm-to-bouquet philosophy
➵ Branding that matched the elegance of her work
She was ready to be seen (properly seen) for the first time.
The Strategy
This project wasn’t simply about building a website.
It was about elevating a hidden gem into a sought-after floral brand.
1. We refined her brand into something elegant, confident, and wedding-ready.
No more DIY vibe.
We elevated her visual identity, designed a sophisticated logo suite, and curated an aesthetic that matched her artistry.
2. We built her entire business story — clearly, cohesively, beautifully.
Everblooms Denmark has so much to offer:
➵ sustainably grown farm-to-bouquet flowers
➵ deep care for the land
➵ a floral style rooted in movement, softness, and romance
➵ a producer-to-florist model (rare and powerful)
We brought all of that to life through story-driven, emotionally resonant messaging.
3. We anchored the entire project in local SEO strategy.
Sandra had no visibility online — an enormous untapped opportunity.
Through detailed keyword research and intentional placement, we structured her website to rank locally and attract search-driven flower orders and wedding enquiries.
4. We curated imagery that evoked emotion, artistry, and trust.
Every photo chosen reinforced her warmth, her generosity, and the natural beauty of her blooms.
5. We guided her step-by-step into a more streamlined, professional business.
A proper order system, email structure, confident pricing displays, and a clear services framework all helped her step fully into her role as artist and business owner.
The Result?
A brand + website that finally matched the quality of her craft.
The Transformation
Within weeks of launching:
➵ Everblooms ranked on page one of Google for her region
➵ She began receiving consistent bouquet + gift orders every week
➵ She booked her very first wedding
➵ She was invited to participate in a styled shoot with a local stylist
➵ Customers started discovering her organically (even from interstate)
➵ Her confidence grew alongside her bookings
“After having my new website and running for a few months I can say it was the best investment!!
I’m struggling to keep up with orders. It’s blown me away. People are ordering from the US and interstate. The way the search engine words were weaved magically throughout have totally helped my profile.
Anyone thinking about spending money on a website, I say just go for it. Letitia will make the process so much easier and professional.”
Sandra Madeo
Floral Artist & Flower Farmer
Everblooms Denmark
The Experience
Working with Sandra was a creative, heart-led collaboration.
She brought passion, artistry, and an openness to step into the next version of her business, and together, we brought clarity, elevation, and purpose to her brand.
Everblooms Denmark now has:
➵ a confident, elegant brand identity
➵ a website that communicates her passion and purpose
➵ messaging that speaks directly to aligned customers
➵ an SEO foundation that supports long-term growth
➵ a system that streamlines her orders and saves her time
➵ and the visibility she deserves
Want a website that showcases your artistry and brings aligned clients to your doorstep?
Let’s create the digital presence your business truly deserves.