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The Wedding Vendor’s Guide to Websites, Marketing & Business Growth
The Wedding Vendor’s Guide to Websites, Marketing & Business Growth
Pull up a stool — let’s talk wedding business.
Running a wedding business is a full-bodied affair. You’re balancing clients, timelines, creativity, emotions, and expectations — and somewhere between the spreadsheets and the styling, you’re also meant to be fluent in websites, SEO, marketing, and messaging.
This blog is your perfectly made cocktail at the end of a long week: thoughtful, refreshing, and designed to bring clarity, not overwhelm. Smart strategy, real-world advice, and wedding-industry insight — served with style.
What you’ll learn here
SEO (Without the Headache)
Wedding-industry SEO that actually gets you found — no jargon, no fluff.
Copywriting That Converts
Words that attract aligned couples, build trust, and quietly do the selling for you.
Blogging With Purpose
What to write, how to write it, and why couples find you at 1am.
Brand & Business Strategy
Packages, pricing, positioning, and client experience — refined and intentional.
Marketing That Feels Good
Strategic, sustainable marketing that works with your energy, not against it.
Here’s to your success
SEO Basics for Wedding Vendors
SEO for wedding vendors doesn’t have to be technical. Learn the simple basics that help you show up on Google, attract the right couples, and get ahead of most of the industry, without becoming a “tech person”.
Is Squarespace a Good Website Platform for Wedding Businesses?
Is Squarespace actually a good platform for wedding businesses, or just a pretty shortcut? Here’s the honest answer from someone who builds wedding websites for a living — design, SEO, ease of use, and the trade-offs that really matter.
How to Price Wedding Services in Australia
Booked out, exhausted, and still wondering where the money’s going? This step-by-step pricing guide shows wedding vendors how to price for profit using real maths, clear structure, and zero guesswork.
5 Signs Your Wedding Business Is Underpriced (Even If You’re Fully Booked)
Fully booked but still feeling on edge? These five signs show when a wedding business is underpriced — and why high demand can quietly hide a margin problem.
How Pinterest Can Drive Traffic to Your Website (The SEO Strategy Wedding Vendors Shouldn’t Ignore)
Pinterest isn’t just inspiration, it’s a search engine. Here’s how wedding vendors can use it to drive steady website traffic and attract couples before they’re ready to enquire.
What Every Wedding Business Website Needs on Its Homepage (and What to Leave Out)
Your homepage is the grand lobby of your business. Here’s what it needs to guide couples confidently, build trust fast, and avoid overwhelming them from the first click.
How Today’s Couples Really Find Wedding Vendors
Today’s couples don’t search in straight lines. Here’s how modern wedding clients really discover vendors, and how to show up at the moments that matter most.
Wedding Vendors: Should You Put Prices on Your Website?
Should you show your prices online, or keep them hidden? Here’s what couples actually do before they enquire, what psychology tells us, and how to price with confidence instead of fear.
How to Identify Your Dream Couple (And Why It Changes Everything for Wedding Vendors)
Not every couple is meant for you, and that’s a good thing. Discover how identifying your dream couple changes your marketing, your work, and the way your business feels day to day.
Your Website Isn’t Boring, It Just Needs a Little Romance: How to Write Copy That Makes Couples Fall in Love
Most wedding vendors aren’t boring — but their websites often sound like they are. This guide shows how to write warm, emotionally intelligent copy that helps couples feel connected, understood and ready to enquire.
How Long It Really Takes for Blogging to Boost Your SEO (A Data-Backed Guide for Wedding Vendors Who Don’t Speak Tech)
If you’ve ever hit publish and wondered why Google hasn’t noticed yet, you’re not alone. This guide explains how long blogging really takes to boost SEO — and what actually happens at each stage — in a way wedding vendors can finally understand.
5 Signs Your Wedding Business Is Attracting the Wrong Clients (and How To Fix It)
If your enquiries leave you feeling deflated instead of excited, it’s not bad luck… it’s misalignment. These five signs reveal when your wedding business is attracting the wrong clients, and how to gently shift your brand so the right ones find you instead.
Does My Wedding Business Need a Website?
Instagram gets you noticed. Your website gets you booked. Here’s how modern couples really research wedding vendors and why not having a site is costing you quiet yeses..