CASE STUDY

Summers Sweet Treats

Wedding Cakes & Grazing Boards — Denmark, Western Australia

A one-page website that took enquiries out of DMs and straight to #1 on Google.

A laptop displaying Summer Sweet Treats wedding cake website

Stunning custom cupcake tower at a wedding

Project Snapshot

Services: One-page website, full copywriting, local SEO strategy, messaging, customer journey design

Scope: Brand new website — elevating a thriving social-media-only business into a streamlined, strategic digital presence.

The Challenge

Before Amy came to me, Summers Sweet Treats was thriving in talent… and struggling in systems.

Her cakes were exquisite.

But online? Her business lived inside Instagram DMs and adhoc text messages.

Which meant:

➵ No central place to showcase her artistry
➵ No visible pricing → constant mismatched enquiries
➵ Time-consuming DM conversations
➵ Enquiries getting lost or forgotten
➵ No SEO visibility
➵ Zero clarity around ordering or availability
➵ A brand that felt smaller than the quality of the work

Amy wasn’t just busy, she was buried under admin that didn’t need to exist.

A bride cutting a slice of wedding cake with butter cream icing decorated with citrus

Her goals were clear:

➵ Attract more wedding cake enquiries
➵ Increase the calibre of bookings
➵ Reduce time wasted on unqualified leads
➵ Feel confident displaying her prices
➵ Build trust and connection instantly
➵ Have a website she’d be proud to send clients to

She wanted her online presence to finally match the beauty of her cakes.

The Strategy

This project had a clear mission:

Position Amy as the go-to wedding cake artist in her region, and make the customer journey effortless.

Here’s how we did it:

1. Local SEO as the foundation

I completed in-depth keyword research and built the entire site architecture around buyer intent.

The goal: get her ranking for wedding cakes + her location — and it worked.

She is now:

#1 on Google for wedding cakes in her region

Referenced by AI assistants as the top local option

Visibility unlocked everything.

2. Messaging crafted to build trust and spark desire

Warm, welcoming copy that made clients instantly feel taken care of.

Clear explanations, emotional connection, and a confident, premium tone.

We positioned her not just as a baker, but as a wedding artist specialising in elegant, romantic designs.

A butter cream wedding cake with rose petals displayed on a barrel at a wedding venue

An ipad displaying the wedding cake section of Summers sweet treats one-page website

3. Clear pricing & transparent processes

No more time-wasting DMs.
No more mismatched budgets.
No more back-and-forth over the basics.

The site clearly outlined:

➵ Pricing
➵ FAQs
➵ Flavours
➵ Ordering process
➵ Wedding cake services
➵ Delivery details

Clients could now pre-qualify themselves before they enquired.

4. A beautifully structured one-page site

One page, but thoughtfully layered to guide the client from curiosity → craving → confident enquiry.

Her photography took centre stage.

The design allowed her cakes to sell themselves.

An ipad displaying the cupcake section of a one-page wedding caterer's website

The Transformation

Within weeks of launching, the shift was immediate:

➵ She became the #1 result on Google for wedding cakes in her region
➵ She’s receiving so many enquiries she can barely keep up
➵ Her admin time has dropped dramatically
➵ She’s booking aligned clients who understand her value
➵ Her website is now referenced by AI, boosting discovery
➵ Industry friends and clients keep praising her site

This is what happens when strategy, SEO, and artistry come together.