CASE STUDY
Wild Tide Weddings
Planner, Stylist & Creative Visionary — Walpole, Western Australia
A soulful, strategic website redesign that aligned artistry with page-one Google rankings.
Project Snapshot
Services: Full website build, copywriting, UX journey design, SEO strategy, package refinement, messaging, and creative direction.
Scope: A complete transformation; rebuilding a beautiful but unusable website into a strategic, emotionally resonant digital presence that Kimberley could finally launch with confidence.
The Challenge
Before working together, Kimberley was sitting on a website that was beautiful… but trapped.
Her old site lived on a platform that was:
➵ difficult to edit
➵ impossible for her to evolve
➵ overwhelming to use
➵ and ultimately, a mental block
She had never launched it.
Not because her work wasn’t ready — but because her platform wasn’t serving her.
Meanwhile:
➵ She was running her entire business through Instagram and word-of-mouth
➵ Her artistry wasn’t being showcased properly
➵ Her deeply emotional, heart-led brand voice wasn’t coming through
➵ She felt stuck, stalled, and unable to take the next step
➵ Couples who would love her offering weren’t finding her
➵ Her packages and messaging needed refinement to match her evolution
Kimberley’s work is breathtaking — earthy, intimate, warm, meticulously considered — yet her online presence wasn’t truly reflecting the calibre of her work.
What she needed was:
➵ A website she could evolve without stress
➵ Copy that translated her heart-centred brand voice
➵ Clear packages and pathways
➵ Storytelling that evoked emotion
➵ SEO visibility beyond her immediate region
➵ User flow that educated and inspired
➵ A digital home that matched the calibre of her artistry
She wanted to grow. She was ready to grow. She just needed the right foundation.
The Strategy
This project was about unlocking Kimberley — creatively, strategically, emotionally — and giving Wild Tide Weddings the digital presence her brand deserved.
1. A new platform built for ease and evolution
We moved her entire site to Squarespace so she could finally:
➵ edit her own content
➵ update offerings
➵ add galleries
➵ evolve over time
No more tech blocks. No more “I can’t change this.”
Just freedom.
2. A complete copy overhaul; translating her heart into words
Kimberley has one of the strongest, most poetic brand voices of any planner/stylist I’ve worked with.
Her old copy?
Flat. Dated. Not reflective of:
➵ her emotional intelligence
➵ her artistic depth
➵ her warm, grounded presence
➵ the intentionality of her work
➵ the niche beauty of her offerings
We rebuilt everything (from homepage to packages) with deep emotional resonance, clarity, and personality.
3. User experience designed to educate and guide
Wild Tide Weddings offers something rare in the market:
Earthy, intimate, deeply heart-led styling and planning.
But niche offerings require education.
So we built a UX flow that:
➵ gently introduces her unique approach
➵ shows how her process works
➵ illustrates the experience couples can expect
➵ presents her packages clearly
➵ removes friction
➵ supports emotional decision-making
It feels like being guided by someone who genuinely cares… because she does.
4. SEO strategy to widen the booking radius
We implemented a strong SEO framework so couples searching within the Great Southern region (and beyond) could find her.
She now appears on page one of Google for key local planning and styling terms.
5. A visual + emotional identity that honours her artistry
We leaned into Kimberley’s signature aesthetic:
➵ earthy
➵ feminine
➵ luxurious
➵ spacious
➵ intentional
➵ soulful
The Result?
A website that feels like stepping into Kimberley’s world
The Transformation
Since launching, Wild Tide Weddings has experienced:
➵ A website that finally expresses her artistry and vision
➵ A platform she can update with ease and confidence
➵ Clear, aligned messaging across every page
➵ More visibility — page 1 SEO rankings for key local terms
➵ A user experience that guides, reassures, and inspires
➵ A renewed sense of momentum and direction
➵ A business that feels like her again
“What Letitia created was beyond anything I could have imagined.
Working with her felt beautifully collaborative. She understood my brand straight away and redesigned my site with such care, vision, and artistry. She helped me express my voice in a way that feels true, and her eye for detail and beauty shines through every part of it.
She genuinely cares. She’s easy to talk to, inspiring, and so invested in creating something meaningful. I’m incredibly grateful I chose her, truly beyond words happy with my website.”
Kimberley Fisken
Elopement Planner & Stylist
Wild Tide Weddings
The Experience
Working with Kimberley was creative, intuitive, deeply collaborative, and genuinely special.
She brought:
➵ vision
➵ artistry
➵ heart
➵ trust
➵ a clear creative identity
I brought:
➵ strategy
➵ clarity
➵ emotional resonance
➵ UX mastery
➵ copy that spoke directly to her soulmate clients
Together, we built a digital home that finally reflects her artistry.
Want a website that feels like you, and attracts the couples who feel like your people?
Let’s create your extraordinary online presence.